
Axalta Announces Global Automotive Color of the Year for 2023 Techno Blue
Axalta today announced its 2023 Global Automotive Color of the Year – Techno Blue. This is the 9th year the company has featured a trending color.
Axalta marks its ninth edition of the exclusive Global Automotive Color of the Year with Techno Blue, an ultramodern blue with hue-shifting effects. This color is right on beat with today’s transitional trends between the real and digital world. Techno Blue is designed with color movement to generate excitement on all vehicle types around the globe.
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Axalta today announced its 2023 Global Automotive Color of the Year – Techno Blue. This is the 9th year the company has featured a trending color.
Axalta Coating Systems has released its 70th annual Global Automotive Color Popularity Report, which revealed the top three automotive colors of 2022: white, black, and gray. First published in 1953, Axalta’s annual color popularity report is the automotive industry’s longest running and most comprehensive color account.
Axalta Refinish has unveiled three new websites for its premium refinish brands – Cromax, Spies Hecker and Standox – that cater specifically for the Europe, Middle East and Africa (EMEA) region. The sites, which went live on 17 August 2022, offer visitors modern, clean homepages and page content with an enhanced and complete browsing experience.